INSTALAB.

Studio for small & mid-size business

You run your business —
we build the website
that brings you clients

Websites, landing pages, Telegram bots, CRM and automation. Price fixed upfront, visible progress every Friday. We reply within an hour.

  • Contract, fixed price
  • Demo every Friday
  • Reply within an hour, 9:00–21:00 MSK
  • Sources & access stay yours

Crypto payments: USDT, TON, BTC · 50/50 milestones · We reply within an hour, 9:00–21:00 MSK

Trusted with the tech

Our theses

37

projects shipped

3 yrs

on the market

3 weeks

average launch

48 h

estimate after brief

Live examples

Examples you can actually touch

Not stock-picture portfolio, but working demo sites per niche. Open any — that's what we'll build for you.

demo

services · landing + online booking

Barbershop website

30 secto book online — no calls, no chats

Problem: What does a modern barbershop site look like: services, prices, masters, booking?

Solution: Dark premium landing: 30-second online booking, master cards, an offer around loyalty.

built in 3 daysOpen live demo
demo

healthcare · landing + booking

Dental clinic website

0 ₽consultation — the first-lead magnet

Problem: How does a clinic site remove the fear factor and lead to an appointment?

Solution: Clean medical landing: 0 ₽ consultation in hero, doctors, honest from-prices, booking.

built in 4 daysOpen live demo
demo

food & drinks · menu + TG orders

Coffee shop website with delivery

6thcappuccino free — the comeback hook

Problem: A coffee shop needs to sell more to people already nearby.

Solution: Cozy menu with prices, free delivery from 600 ₽, loyalty '6th cappuccino free', orders via Telegram bot.

built in 3 daysOpen live demo
demo

personal brand · landing

Personal trainer website

0 ₽trial session — a no-risk entry

Problem: A trainer needs to sell personal sessions above group-class prices.

Solution: Personal offer, number-backed cases, 0 ₽ trial session, schedule and TG booking. Energetic dark style.

built in 3 daysOpen live demo

All examples

What we do

Services mapped to your task

Not 'development' as such — a concrete business outcome with a price and deadline upfront.

A website that sells

for launches and outdated sites

Sales structure, copy, design, forms, analytics. A lead machine, not a portfolio.

from $390

from 2 weeks

Next.js · SEO · analytics

Landing page in days, not months

fast launch of a product, service or promo

One page, one goal: lead, booking, payment. Demo on day 3.

$149

7 days

design · copy · forms

We remove manual work

teams where humans do robots' work

Leads flow into CRM, invoices generate themselves, reports arrive in the morning. Audit first — we'll honestly say what NOT to automate.

audit from $149 (credited)

audit: 1 week

integrations · 1C · reports

A CRM your team actually uses

sales teams losing leads

We implement, configure, train your team — until it works daily, not just 'installed'.

from $290

from 2 weeks

amoCRM · Bitrix24 · training

Telegram bot for business

booking, sales, support, loyalty

From a simple menu to a shop with payments and an AI assistant over your knowledge base.

from $99

from 5 days

payments · Mini App · AI

AI where it pays off

processes repeated 50+ times a month

Document assistants, client answers, lead processing. We count the economics in hours and rubles first — then build.

pilot from $390

from 2 weeks

RAG · documents · support

Fixed prices

Packages — pick a box, don't write a spec

Price and deadline right here. Anything out of scope is estimated separately — before we start.

Start

$149

7 days

  • +Landing for one service
  • +Copy and design by us
  • +Lead form + analytics
  • +Demo on day 3
Choose package
most popular

Business

$499

2–3 weeks

  • +3–5 page sales site
  • +Bot or CRM connection
  • +SEO base, 95+ speed
  • +Demo every Friday
Choose package

Full cycle

from $1,900

4–8 weeks

  • +Site + bot + CRM + automation
  • +Team: design, dev, implementation
  • +Your staff trained
  • +One month of support free
Choose package

Nothing fits? Describe your task — we'll honestly advise what you actually need (and tell you if a website builder is enough).

50% upfront, 50% on delivery · crypto: USDT / TON / BTC

What typically changes

Results our clients get

×2–3

more leads from the site

after replacing a brochure site with a page that sells

−10 h

of busywork per week

when leads, invoices and reminders run themselves

45 → 5 min

to send a sales quote

one real effect of sales automation

24/7

your bot answers clients

booking, payments and order status without you

Who you'll actually talk to

You work directly with the studio owner — no account managers in between. The estimate, Friday demos and every decision come from the person personally responsible for the result.

Online 9:00–21:00 MSK · usually replies within an hour — in person, not via a bot.

Ask a question

How we work

You always see what you're paying for

01

30-min call

Free. We unpack the task in plain language and honestly say whether you need it at all.

02

Estimate in 2 days

Fixed price, milestones with dates, deliverables per stage. The price never changes mid-work.

03

Work with Friday demos

Every Friday — a demo of what's done. Not 'wait for release' but 'here, touch it'. Fixes immediately.

04

Launch & support

You get all access: domain, hosting, code, analytics — yours. Care subscription if you want it.

After launch

Care subscription — the site just works

You do business, we watch the tech. Pause or cancel anytime.

Calm

$29/mo

  • +24/7 monitoring — we notice downtime first
  • +Daily backups
  • +Emergency recovery
  • +1 small edit per month
Subscribe
most popular

Growth

$59/mo

  • +Everything in Calm
  • +Up to 2h of edits monthly (48h turnaround)
  • +Light SEO hygiene
  • +Monthly report
Subscribe

Your person

$119/mo

  • +Everything in Growth
  • +Up to 6h: site, bot, CRM
  • +Priority queue (24h)
  • +Growth advice, not just fixing
Subscribe

Pause for $15/mo · cancel anytime · one site = one plan

Not included: new design, new pages and features — those are separate tasks, estimated honestly.

Honest about money

What the price is made of

The market struggles with 'why does a site cost $150 for some and $12,000 for others'. Short answer: different amounts of work. Here's our breakdown, no magic.

Website builder (Tilda etc.)

$0–200 plus your time. Fine for testing an idea. We'll honestly say if that's enough — and show its ceiling.

Freelancer

Cheap but one person: gets sick, disappears, design and code 'as it goes'. Higher deadline risk, no insurance.

Studio (us)

Pricier than freelance, far cheaper than an in-house team: team, contract, guarantees, weekly demos, post-launch support.

In-house developer

From $2,000/mo before taxes and hardware — one person, not a team. Pays off with a constant stream of tasks.

FAQ

Common questions before starting

Can I edit the site myself?
Yes. Texts, photos, prices change without a programmer — we teach you in an hour and record a video guide. Complex changes — via support plan or a separate task.
What do you need from me at start?
30 minutes for a call and access to materials: logo, photos, service descriptions. No materials? We help collect them — normal situation.
Will the price grow mid-project?
No. The estimate is fixed in the contract upfront. New wishes mid-way — a separate estimate, with your approval.
What if I don't like the design?
Design is approved before build: you see a concept, one round of edits, only then we build. Friday demos mean no 'surprise at the end'.
How are you different from a freelancer / Tilda?
Freelancer is cheaper but one person without insurance. Tilda is fine for testing (we'll honestly say so). We're for when the site must sell and work for years: team, contract, guarantees, support.
Who owns the site, domain and access?
You. Everything is registered to you and handed over by checklist: domain, hosting, code, analytics.
How do I pay? Do you work with a contract?
Contract, 50/50 milestones. Crypto only: USDT (TRC-20), TON, BTC. Receipts for every payment.
What costs come after launch?
Domain ~$6/yr, hosting ~$4–6/mo (or our infra), optional care from $59/mo. No hidden payments.
If AI builds it, why isn't it free?
AI here is like a power tool for a carpenter: it speeds up the build but doesn't design. Structure, design, copy and logic are made and reviewed by humans, and we sign for the result in a contract. You pay for a website that solves your problem, not for a button press.

Tell us your task in 2 minutes

We'll reply with a plan and estimate within 2 business days. Free, no strings attached.

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